To capitalize on emerging “local foods” trends and to diversify product line, the Stone Creek Farm (SCF) division is created. A full line of A-Z fruits and vegetables are produced and marketed. Company receives national recognition.
Plantpeddler distribution and customer alignment increases to include major grocery retail entities as a premier supplier. PPYP division develops rapidly with the addition of key breeders including Selecta, Danziger, Florema, Van Zanten, and others.
Based on strong finished product demand, PP starts construction of Phase I Step II at PPYP. The 100,000 sq. ft. addition is in production for spring of 2005. Plantpeddler separates from Dummen to allow broader representation of breeders.
To allow for critical evaluation of genetics, trial gardens are constructed, including boulder gardens for “in- ground” trials and four container houses.
Plantpeddler hosts the first open house at the new facility; 550 people from eight countries attend. PPYP is described as truly state of the art, with more “world’s firsts” than any other facility. D-USA offices relocate to PPYP. Over 1.5 million rooted cuttings are shipped the first Spring season.
Partnering with Dummen of Germany to produce rooted Hiemalis Begonia liners for the North American market, PP becomes a “grower to grower” young plant source. An Ellegard machine is added to produce the paper pots used to root the Begonia product. The team is trained in Europe.
State-of-the-art Visser PC-9 robotic transplanter is purchased. The robot delivers more uniform planting and takes over an array of planting chores.
PP2000 brings in consultants to analyze Plantpeddler’s three divisions, management, and staff. Future direction, strategy and a team-based management programs are implemented.
The lot across the street from PPW is purchased and adds 1.8 acres of adjoining property. The Q-range is moved to this property.
On February 27th John Michael Gooder is born. He is his father’s son. The Q-Range starts with a 16′ x 72′ Agra-Tech Quonset erected to produce perennials. The following year, three more Quonsets are added.
